Bringing a Premium Sleep Innovation to Market
Since 2015, Greenie Solutions has worked with the manufacturer and brand owner of Hilker 1888 — supporting the evolution of its product innovation from the early Ti-core® Titanium Spring technology to the latest TXI Titanium Sleep System.
This long-term collaboration reflects a consistent focus on translating technical product innovation into clear, market-ready experiences.
Client:
Hilker 1888 (Germany, Malaysia & Asia-Pacific)
Retail Partner: Harvey Norman Malaysia
The Context
Launching a technically advanced product requires more than visibility.
The challenge was to ensure that:
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The product innovation is clearly understood by customers
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Brand positioning remains premium and consistent
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Communication is aligned across physical and digital touchpoints
We have produced a clear and consistent product presentation across launch materials, aligned across product, brand, and customer experience through digital & on-ground touchpoints. Supported the go-to-market launch campaign presence through retail partner Harvey Norman Malaysia.
Product Marketing Positioning & Creative Concept Development
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Consulted the brand & product marketing positioning on overall product features/ technology patent name, logo design and master visuals for all channels' adaptation.
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Designed launch visuals to communicate the achievement of Malaysia's Book of Records & the latest TXI Titanium Sleep System
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Translated technical features into a clear and premium narrative
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Ensured alignment with overall brand positioning
Website Development
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Designed and developed the main website, latest update on the TXI Sleep System technology page
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Structured content to support customer understanding and engagement
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Maintained consistency between offline and online touchpoints