It was a moment of realisation that impact truly matters.
Everyone can contribute in their own way to make this world a better place. There is no need for drastic change, just one step at a time.
Ciayi Lim,
Founder & Certified Consultant of
Greenie Solutions
Where the Journey Began & The Shift: When Impact Became the Priority
My consulting journey started in 2013, partnering with key accounts in the home appliances and living sector, focusing on commercial-driven marketing strategies and execution.
A pivotal experience in the United Kingdom later introduced me to the social enterprise model, where I co-founded the PenBuddies Project with the UK Wisdom (Zhihui) Foundation. That experience reshaped my understanding of what business could be, not just profitable, but purposeful.
Since then, I’ve believed deeply that impact matters.
That responsible marketing, sustainable business practices, and nurturing future-ready talent aren’t just ideals, they are essentials.
Hence, in 2020, during the height of the COVID-19 pandemic, I joined AirAsia Academy to train students and working professionals in digital marketing. My goal was simple: help them gain the digital skills needed to survive and thrive through uncertainty. Watching them grow reaffirmed my purpose.
Over 12 years of brand & marketing professional experience
Managed over 50 brand portfolios across the world
Successfully reskilled or upskilled over 100 students
The Philosophy That Guides My Work
As a practitioner, consultant, and trainer, I hold one principle at the core of everything I do:
Offer service with sincerity - where intention, ethics, and purposeful impact guide every decision. This philosophy is now the foundation of Greenie Solutions, where we help brands create meaningful, sustainable, and ethical impact. One intentional step at a time.
Healing Through Movement, Breath & Surrender
Beyond my marketing profession, I am also a yogi with teaching certification from San Francisco. Vulnerability is part of being human, and yoga teaches us to meet it with gentleness - to release what we cannot control and return to our natural pace, grounded, patient, and open to healing.
If you’d like to collaborate on a Yoga Healing & Therapy project, I'd be delighted to connect. For deeper exploration, you may also visit the Healing Yoga Foundation, founded by my Yoga Sutra teacher, Kate Holcombe.
